There was no dedicated futon & tatami retailer anywhere in the Baltic states — so buying authentic Japanese floor-sleeping bedding meant importing it yourself via the UK, Germany, or Japan, at more than double the price. We started Futonrama to close that gap.
Floor sleeping, tatami, and Japandi minimalism are peaking across Europe, and no local player had claimed the region. We saw a market with real demand and no dedicated supply chain to serve it — so we built one.
We work directly with Japanese futon makers and ship in bulk by ocean freight to our own hub in Riga — skipping the Western European resellers who typically mark products up 60–100% before they ever reach a Baltic buyer. From Riga, orders reach customers across the Baltics in days.
Previously built CommonSense Ltd, applying AI and LLMs to how people use common sense — now applying the same rigor to Baltic sleep infrastructure. Arthis has full operational oversight across product, supply chain, and go-to-market.
Futonrama is a team of five. Every function reports directly to the CEO; the rest of the team isn't public yet.
Sourcing relationships with Japanese futon makers and the Japan → Riga shipping route are set up and ready.
Import and sell the first 100 complete setups — our pilot batch, available to order now.
Expand distribution into Scandinavia, building on what we learn from the Baltic pilot.